Ollie’s brand refresh and package design

A brand refresh on Ollie’s Bargain Outlet. The updated style guide and brand brief was created in collaboration with Claudia Sandoval. The packaging design and Instagram posts were completed individually. The packaging created product mockups for a proposed, theoretical Ollie’s store brand name called Wild Grove.

The brand refresh, updated logo, and packaging focused on maintaining the original fun and approachable brand image while feeling more reliable and trustworthy as a brand overall, all of which is outlined in the updated brand brief.